Blesk

2024

E-commerce marketplace for certified diamond sales in the UAE

My Role About the Project Project Goals Key Challenges & Solutions Results What I Learned Tools Home Page

My Role

Responsible for:

Creating the product’s UI Kit and visual language
Designing the UX structure for the catalog, filters, account area, and shopping cart
Designing payment flows, order tracking, and product pages
Adapting the interface for desktop, tablet, and mobile

About the Project

Blesk is an online marketplace for certified diamonds focused on the UAE market. The main objective was to create a clean, minimal, premium interface where the product takes center stage while the purchasing experience remains intuitive and seamless

Project Goals

Design an e-commerce platform with a simple UX and strong product-focused visuals
Create a comfortable experience for three user groups: B2C, B2B, and returning customers
Build a scalable UI Kit that can grow with the product
Ensure a fully responsive experience without sacrificing aesthetics or usability

Key Challenges & Solutions

Catalog:

Designed a clear product card structure with title, weight, price, and key attributes (cut, clarity, color)
Built fast filtering by cut, price, and clarity
Implemented both grid and list views

Mobile Experience:

Adapted all core functionality without compromising usability
Simplified navigation with a bottom navigation bar and floating filters

Product Page:

Focused attention on diamond imagery and certification
Structured pricing, Add to Cart button, and specifications for quick decision-making

User Account:

Designed a clean account structure with profile, favorites, and orders
Optimized the experience for tablets and mobile devices

Order Tracking:

Used colors and icons to communicate order status
Designed a clear visual progress tracker from confirmation to delivery

UI Kit:

Built the UI Kit from scratch, including grids, spacing, buttons, navigation, icons, cards, and component states
Designed it to scale easily for future CMS integration and admin panels

Additional Work:

Designed empty states and subscription scenarios (inactive vs. active)
Created interfaces for every product section, including training programs, calendar integration, and FAQ pages

Results

Delivered a complete luxury e-commerce UX/UI experience
Created a unified design system across the catalog, filters, product pages, and checkout
Built a responsive interface while maintaining a premium feel
Delivered a fully documented UI Kit ready for development

What I Learned

Designing scalable UI systems that support future product growth
Adapting visual language for a specific market and luxury audience
Delivering high-quality work under tight deadlines while working independently
Designing the complete e-commerce journey, from product discovery to order tracking